March 9 - March 15, 1999 - V.24 No. 10 - Oldest Gaming Weekly in USA Founded 1976 - Las Vegas, NV WIN CARDS HELP BEGINNERS LEARN TABLE GAMES BY RAY POIRIER Two years ago, WIN CARDS Program, the brain child of longtime casino executive Ted Gottlieb, won the 1997 IGBE Award for the Best Vendor/Product in the gaming industry. It was no surprise to Gottlieb, since he has long felt the best way for a casino to "win" is to have an informed clientele. And the best way for a patron to win is to know the game. "WIN CARDS are specifically designed for beginners," Gottlieb explained. "Their limited strategy recommendations will not, in any way, compromise the house's win margin." In the end, the beginner learns the game without being intimidated and feels more comfortable approaching a table. "One survey noted that over 50% of those visiting Las Vegas are first-time visitors," Gottlieb said. "Most of these people have never made a bet on a live table game in a casino. WIN CARDS work to lure these people to give the games a try." In his opinion, casinos should encourage slot players over to the table games, so the customers will enjoy a better experience. Said Gottlieb: "Most people who purchase WIN CARDS rarely use them on a live game in the casino. They take them home and show them to their friends." "The most prevalent comment about WIN CARDS from casino operators is that our customers love them." Gottlieb developed his first version of the WIN CARDS about 10 years ago. He has been supplying the Norwegian Cruise Line with them from the very first. During the past six months, programs have been instituted at both Sunset Station and Lady Luck. This month, three additional casinos - The Excalibur, Palace Station and Boomtown/Reno - will make them available to their customers. From Gottlieb's point of view, it's a WIN/WIN situation. |
PEOPLE ARE TALKING ABOUT "I tried Win Cards on my last trip to Vegas and had a great time. They really helped me understand the basics." "I always wanted to learn how to play Craps. With the WIN CARDS, I understood the basics in just a couple of minutes! It was a lot easier than reading a book or taking a lesson." "The live games in the casino are very intimidating. I always played the Slots (and lost) - the WIN CARDS gave me the courage to try playing the live game. Now I love playing and winning at Craps with my WIN CARDS. Thank You!" "What a deal! I paid only $10 and I got $15 in casino chips AND a set of these WIN CARDS. Come on, it's too good to be true ... what is this, Candid Camera or something?"
|
