GAMING INTERNATIONAL, INC.

- WIN CARDS -
"The Easy Way to Play Blackjack, Craps, Roulette & Baccarat"


FOR IMMEDIATE RELEASE

August 22, 1999

Subject: WIN CARDS News Release for Fun & Gaming, Casino Journal, the Reno Gazette-Journal, Gaming Today, Intl Gaming & Business Magazine Casino Executive Magazine, Showtime, Blackjack Confidential Magazine, Casino World, Gaming South.

Read More - Boomtown Casino Decides to Pay Players to Play!

A number of Nevada Casinos have now decided to Pay New Players to learn how to play the live games of Blackjack, Craps and Roulette.

That's right, PAY their customers to give the live games a try. At Boomtown Casino & Hotel, in Reno, Nevada, a prospective new player for the table games can receive, on a one person basis, $15,00 in full-value non-negotiable casino chips for only $10.00...a Bonus of $5.00, just to try their luck.

In addition, the customer will receive a FREE set of WIN CARDS, handy, plastic instructional cards, with a dial that are designed to quickly and easily show beginners the basics of how to play Blackjack, Craps and Roulette.

David Glavin, Director of Table Games at Boomtown - Reno says, "this WIN CARDS Program provides us with an additional tool that works to reduce the intimidation of the live table games and gives our custombers a 'great deal' that they really appreciate."

Mr. Glavin continues, "for the longest time, we have been standing around, hoping that new players will play the live games. Well, it is simply, not that easy anymore. It is the Casino's responsibility to reach out and attempt to attract more players to its live games."

For the past ten years, or so, the great increase in the attention that is being placed on the Slot Machine aspect of the Casino has worked to erode the deep customer base that the table games used to enjoy.

In order for the live games to continue to be an important aspect of the Casino, Boomtown and many other progressive thinking Casinos have implemented the WIN CARDS Program. It has proven, over the past twelve years, to be an effective and efficient method with which to assist the Casino's efforts in marketing their live games.

"From my observation", Doug Helzing, who doubles as a Player's Club Host and Pit Supervisor says, "it is definitely a Win-Win situation. Both our customers and our Casino Staff like the WIN CARDS Program. The number of people signing up for our Player's Club Card is increasing along with our Pit Action."

The WIN CARDS are designed to be a self-service, instant gaming guide for beginners. In addition, they work well in conjunction with the free gaming classes that many casinos offer.

Mr. Glavin continues, "we have a lot of tourists stopping here at Boomtown because of our accessibility to the Highway. People are always asking our dealers how to play the live games. Now, with the WIN CARDS Program, we have something substantial to offer our new customers that gets them involved and playing."

WIN CARDS can be found, teaching new players the basics of how to play Blackjack, Craps and Roulette in over 50 Casinos, Riverboats and Cruise Ships, world-wide.

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