GAMING INTERNATIONAL, INC.

- WIN CARDS -
"The Easy Way to Play Blackjack, Craps, Roulette & Baccarat"

FOR IMMEDIATE RELEASE

Win Cards: The "Mandalay Way"

LAS VEGAS, Nevada (September 24, 2001) -- The Mandalay Resort Group is one of the foremost casino companies in the world. By catering to recreational gamblers -- families, tourists and novice players -- it has built an impressive record of success.

The company, consisting of 16 resort casinos throughout Nevada and across the country, achieved such growth because it approaches the business as "leisure entertainment." Mike Couevas, Casino Manager at the Excalibur in Las Vegas, says, "Most visitors come to a casino for fun, fantasy and food. They certainly do not want to be made to feel intimidated or uncomfortable."

This philosophy might be best reflected in the WIN CARDS Programs featured at a number of Mandalay casinos. A simple, imaginative program designed to attract new players to Blackjack, Craps and Roulette, WIN CARDS provide beginner players with a quick and easy way to learn the basics of how to play the casino's live games. Because they are designed for novices, these cards do not affect the house odds or win margin.

Casino visitors purchase a set of the three instructional plastic cards for $10.00 and receive $15.00 in special non-negotiable chips or script that can be used only on the live games. The offer is limited to one per person and each customer must obtain a player's club card before buying a Tri-pack.

Couevas believes that the Excalibur's custom-designed WIN CARDS Program is an "exceptionally effective way to introduce new players to the table games." He says, "The cards are very popular with our guests. Soon after they arrive, many purchase a set of our custom designed WIN CARDS, with Merlin, the Magician, on the cover. Then, like magic, they head straight for our live games."

Every casino where WIN CARDS are available reports that after the customers go through their special chips, they continue to buy-in for more money and play the game. This is due to the limited size and context of this offer. People who buy WIN CARDS really want to play these games. They just had never been properly introduced to them.

Another big factor in the long term success of this marketing venue is the "Dealer's Tip Coupon," which is included in every set of WIN CARDS that is sold. "There is nothing like it," declares Mr. Couevas. "This little coupon gets the dealers behind the promotion like none before. Our dealers are enthusiastic supporters of our WIN CARDS Program."

Other Mandalay Resort Group properties have also discovered the value of the WIN CARDS. In addition to the Excalibur, they are presently available at Circus Circus - Las Vegas, Circus Circus - Reno, and the Edgewater and Colorado Belle Casinos in Laughlin, Nevada.

At the Circus Circus - Las Vegas, Casino Manager Paul Nash is impressed with the WIN CARDS Program. He reports that the program "does exactly what it purports to do. It takes away the intimidation and allows new players to experience the live action of Blackjack, Craps and Roulette."

Nash describes the WIN CARDS as a marketing masterpiece. "Our goal is to develop table games players," he says. "WIN CARDS do that. While Circus Circus - Las Vegas maintains their traditional in-house instructional classes, we refer guests who attend these sessions to our WIN CARDS Program that now features customized WIN CARDS."

"We use them to help our instructors explain the games and it gives our new customers something tangible that helps them remember what they learned in the free lessons. They work hand-in-hand to bolster our table games instructional efforts."

"Our guests love these new customized WIN CARDS. They feature a bold new design with our casino's theme, logos and distinguishing marks. They make excellent souvenirs and people take them home and show them to their friends and relatives. There is nothing like being able to empower your players to become sales people for your casino and its live games."

At the Circus Circus - Reno property, the WIN CARDS have been selling "like hot cakes." Over the five days of our Hot August Nights Promotion, over 1100 sets of WIN CARDS were sold. Of course, everyone that bought a set of WIN CARDS ended up gambling on the live table games because of the special non-negotiable chips that are distributed to those who purchase the WIN CARDS.

Pam Butler, Marketing Director for Gaming International, Inc., whose company designs, manufactures and markets the WIN CARDS, reports that of all the casinos that have tried out the WIN CARDS Program over the past 15 years, the Circus Circus - Reno property was the fastest to order their customized WIN CARDS after their trial period.

Casino personnel at the Colorado Belle are also enthusiastic about their instant success with their WIN CARDS Program. Ray Simpson, swing shift pit manager, says WIN CARDS are perfect for a large segment of the casino's business. "Forty to fifty percent of our daily customers are new," he explains. "We get a lot of boat traffic, vacationers and tourists." Day shift pit manager, Jerry LaGarza, confirms Simpson's assessment. He reports that the Program is very popular.

Another Mandalay property in Laughlin is the Edgewater Hotel and Casino. Both Chuck Taylor, day shift pit manager, and Tony Mercurio, swing shift manager, strong endorse the value of the WIN CARDS Program. "No doubt about it. The WIN CARDS really work to attract new players for us. By the time they've gone through their special chips, they are buying in for more money. Now you've made a table games player!"

Simply stated, the WIN CARDS Program has proven itself to be effective, efficient and economical. The customers wins, the casino wins, and yes, even the dealers win with the WIN CARDS Program.

Of one looks for the "little things" that contribute to the success of the Mandalay Group, there may be no better example than their WIN CARDS Program. They provide customers with an easy, discreet, nonthreatening, fun way to learn the basics of how to play the casino's live games. Clearly, the WIN CARDS are the Mandalay Way.