GAMING INTERNATIONAL, INC.- WIN CARDS -
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FOR IMMEDIATE RELEASESeptember 12, 1999 Subject: WIN CARDS News Release for WGC & E ' 99 Read More - WIN CARDS Program a Winner for the next Millennium.Gaming International Inc., of Lake Tahoe, Nevada announces the design of the New "21st. Century Edition of WIN CARDS", which feature exciting new artwork and updated graphics. These new cards will be featured at this year's World Gaming Congress & Expo in Las Vegas. Designed to assist casino operators in introducing new players to the live games, "WIN CARDS" have been used as by Casinos as a marketing tool for the past 14 years. Over four million of these handy plastic cards have now been distributed. "As far as I'm concerned, the "WIN CARDS" Program that we have been offering to our customers for the past year, is the best, most effective way to get new players to give the live games a try", says Anthony Izzo, Executive Casino Host at the Sunset Station, in Henderson. "Visitors to our property are constantly telling me how much they like our WIN CARDS Program and, appreciate the "extra mile" that the Sunset Station has gone to introduce them to the basics of how to play the live games. With this Promotion, I have never run into anything but happy players. I take a lot of pride in the fact that this Program is available to our customers. I know that everyone that buys their WIN CARDS will be pleased with their deal and, satisfied with their live table games introduction", Mr. Izzo continues. "And, after their initial play on the games, they get a nice souvenir of their gaming experience that might bring them back, with some additional confidence, to our tables", he added. In 1993, WIN CARDS received the "best Table Games Promotion" Award at the annual International Gaming Business Exposition, in Las Vegas. Then, again in 1997, they were named "Best Vendor Product" in the Gaming Industry. Today, casinos, riverboats and cruise ships around the world employ "WIN CARDS" as a marketing tool which promotes the live table games. In Nevada, among others, the Excalibur, Palace Station, Sunset Station, the Lady Luck, in Las Vegas, all offer WIN CARDS to their customers. In Reno, they are available at the Flamingo Hilton - Reno and at Boomtown. Table game play declined in the 80's and 90's, giving way to high-tech slot and video machines. The new devises were easy to play and offered large jackpot payoffs. As the machines continued to take over the Casino floor, casinos grew alarmed that they were turning into little more that coin-operated arcades. Ted Gottlieb, a veteran of 20 plus years in the gaming business and with a degree in marketing understood "a person really couldn't experience the thrill and excitement of casino gambling in the pull of a handle or a push of a button." Convinced people would still like to be involved in the live gaming action, "if they were not too intimidated to try it", he formed Gaming International Inc. to market WIN CARDS. "The challenge was to present instructions for how to play the live games in a manner that was fun, easy, user friendly and not threatening to the novice player, Gottlieb told Gaming Today. "WIN CARDS do not affect the house odds, but simply allow anyone to quickly understand the basics of how to play the live games of Blackjack, Craps and Roulette. Casino visitors purchase a pack of the three "WIN CARDS" for $10.00 and receive $15.00 in special non-negotaible casino chips. The offer is limited to one per person and, the casino is assured that all those who purchase WIN CARDS will actually play on the live games in their casino. In addition, the colorful, high quality Tri-packs can be custom designed with the casino's logos, toll-free numbers and marketing messages. "Many of those who visit Las Vegas, these days, are first time visitors. We can not assume that these people know how to play our games. It is our responsibility to go out of our way to introduce these new customers to all of their gaming options, explains Mr. Mike Couevas, Casino Manager at the Excalibur. "WIN CARDS work," declares Mr. Jim Dickstein, v.p. - casino operations at the Lady Luck, downtown Las Vegas, "not only for our own guests, but visitors from other casinos drop in to get their "WIN CARDS" and learn how to play here. With this promotion, we provide them with a real incentive to try table gaming. We give them an opportunity to take a free gaming lesson or, get a set of "WIN CARDS", which give them a self-service and anonymous method to learn how to play. Clearly, "WIN CARDS" are an economical and effective innovation ready to help any casino in attracting and developing new players for their live games. Be sure to check out Gaming International's New 21st Century Edition of WIN CARDS at booth number 826 at the World Gaming Congress & Expo '99. ### [ CLOSE ] |